Some tips on building successful long-term business relationships
Even though it might seem crazy to do the same thing over and over again while expecting a different result might seem crazy, this what a lot of forwarders are actually doing by quoting the same forwarders over and over again.
Of course, you might win some low-margin business now and then, but is this really worth your precious time? No, it is not. The major problem is that quoting will only bring you short-term profits. What you really need to build a strong and profitable business is long-term partnerships.
Leave behind quoting
But how do you achieve this? First of all, stop occupying your staff with quoting the way you are doing now. Not only is it really expensive to generate these quotes, you also lose a lot of time that you could be spending on building durable relationships.
Next, start focusing on existing clients, as their needs might be more important than those of freight forwarders you are probably not winning over through quoting anyway. Additionally, they are more likely to stick around if they notice that you are doing everything you can to accommodate yourself to their wishes.
Join a logistics network
Finally, build your customer base. One way to do this is to become a part of a logistics network like the Alfa Logistics Family, as this will directly bringing into contact with likeminded people who have the exact same goals as you do. This will save you the hassle of contacting millions of forwarders without knowing whether this will yield long-term profits or not.
On top of that, becoming a member of the Alfa Logistics Family comes with much more benefits that will really offer you value for your money, like a unique financial protection program, incentives for loyal members, our very own house bill of lading, and logistics filing systems.
Are you looking for reliable, long term business relationships?
Then becoming part of a trustworthy logistics network like the Alfa Logistics Family is the way to go. For more information about Alfa, visit our Benefits page or contact us through [email protected].